荣智品牌赏析--Coca-Cola Le Parfum
包装设计
Wonchan Lee created a unique concept design, Coca-Cola Le Parfum. The idea: What if the most beloved/hated and the most iconic American brand-product, Coca-Cola, launches a parfum range?
This sophisticated parfum collection features two distinctive ranges: Coca-Cola Le Parfum: Classique, the classic Eau de Parfum range and Coca-Cola Le Parfum: Belle, a lovely Eau de Toilette range mainly for 20s-30s females. A sleek and minimal approach was used on each bottle.
Wonchan Lee创造了一个独特的概念设计,可口可乐香水。这个设计的想法是:为美国最受欢迎(或者最被讨厌)和最具代表性的品牌——可口可乐推出一个香水系列。