荣智品牌赏析--Simonson 木业公司
LOGO设计
Simonson Lumber Company is a fourth generation family owned and operated building materials supplier whose success has been founded upon the following principles; Listen to customers needs; Deliver the best possible value at a fair price; Always conduct business affairs with honesty and integrity; Treat employees with respect and dignity. Company's founder Nels Simonson made his first debut and established the business in 1933.
Simonson Lumber & Hardware identity draws inspiration from the nature itself, which can be noticed in the background of the emblem. The emblem have the classic and traditional feel to it and features Lumber Jack. Comes in three different variations/versions: Main, alternate and simplified - without losing the brand recognizability.
西蒙森木业公司是一个第四代的建筑材料运营与供应的家族企业，其能够获得成功主要建立在一下几条原则之上：听从客户的需求；以合理的价格提供最好的产品；诚实守信为公司经营的核心；尊重员工与客户。该公司的创始人Nels Simonson在1933年首次亮相并成立了该公司。
Simonson的木材以及五金认证都是从大自然本身获得灵感，这在公司的LOGO的背景中的得以体现。该公司的LOGO具有经典以及传统的感觉，并且标志有三个不同的版本：主要的、替代的以及简化的——无论哪一个版本，都不会失去品牌的可识别性。
